[206]Securing the location 3
“There is no need to think about it because it is not a problem to worry about.”
“Give up Sunyang Capital’s financial program and sell your car? “Isn’t giving up your own company’s profits to help others something you should think about and think about?”
Chairman Joo Gwang-sik listened as if it was difficult to understand.
“As I said, it’s not the rest. CEO Se-Hyeon Oh is like a teacher who taught me about finance in general, and Sunyang Motors… “It’s my grandfather’s legacy.”
I glanced at him and trembled to the point of death.
“It’s easy to spend money on money… . Ugh, selling things is a really bad thing to do.”
“This is a big deal.”
“yes?”
When I widened my eyes not knowing what it meant, Chairman Joo Gwang-sik smiled and said.
“It’s so blinding to think that my nephew, who thinks so easily about the financial business, is my competitor.”
“Competition? “We actively cooperate like this.”
“good. Let’s believe in cooperation first. “And I also owe you something, but I’m not going to tell you that I don’t know.”
This means that they used me as a two-legged strategy when taking over a credit card company.
“But before that, I should also run a simulation of the card installment program. “If there were no profits and only risks, it would have never happened.”
“It can’t be. How many cars do you think Daehyun Motors has sold on installments so far?”
“Well, that’s right. This is just a stone bridge. “My nephew will also simulate it when it happens.”
Card fees and installment interest. It is not a loss-making business. Unless there is a risk of a credit card crisis.
I drove in the wedge before Iza hesitated.
“yes. Of course you should. But just remember one thing.”
“what?”
“I wonder how much interest profit Daehyun Motors earns from the installment business. “If you do it well, all of that can be transferred to the credit card company.”
A car installment program managed by Chairman Taesik Joo. Being able to steal the profits earned there is a very big temptation for Chairman Joo Kwang-sik, who is a competitor.
“This is such a big deal.”
“What else do you mean?”
“My nephew knows my weaknesses very well. haha.”
“It scratches that itch.”
“Won, what should I do since I like Jin’s nephew much more than Joo’s nephew?”
“If we continue to cooperate with your uncle like we are now, won’t we be no different from your real nephew?”
We smiled brightly and said things we didn’t even mean to each other.
# # #
“That’s the way it is. Once you throw away something you no longer need, something useful will come back. haha.”
Vice Chairman Jin Jin-gi burst into laughter as if he had seen a truly amusing sight.
“Iknow, right. If she had known this would happen, she would have just held on. “I never thought of linking a car financing program with a credit card.”
He scratched his head with a regretful expression.
“Whose idea is this? “Is this your idea too?”
“no. This is CEO Se-Hyeon Oh’s thoughts. “It appears that the biggest cause of sluggish car sales is the financial cost burden on consumers.”
Instead of using the word HW, the name Sunyang was used. This is to make people accept it as their own work a little more.
“What about Sunyang Capital? “They’re already running an installment program, right?”
“Because 36 months is the maximum. She has even thought about raising the interest rate a little more and extending the extension, but there is strong opposition from capital executives. “Compared to other companies, she gives the impression that she only has high interest rates for no reason.”
“yes. Consumers don’t carefully consider this and that. “I didn’t think that the interest rate would rise as the installment period increased, so I only looked at the highest interest rate and thought it was expensive.”
He said while looking at Vice Chairman Vibrator diligently working his head.
“Daehyun Card says they will review it positively. “In particular, Sunyang Capital has indicated that it will discontinue the installment program for this new car.”
“what? Why give it up? “Car finance profits are the core of capital?”
I think it was more shocking that he threw away the profits of Sunyang Capital than visiting Daehyun first. Open your eyes and scream.
“What should I do? In times like this, we need to help each other. Isn’t CEO Oh a special person to me? And we should avoid leaving only the net worth and passing the burden on to the credit card company.”
His voice quieted as he realized that it would also benefit him.
“Do you think the installment interest rate for the credit card purchase program can be higher?”
Before you know it, you even think of tricks to increase your profits.
“The current interest rate alone is higher. So, a promotion that offers a discounted interest rate for up to 36 months is also possible. As my uncle said, consumers only look at the results.”
“hmm… .”
When I saw my uncle starting to do complicated calculations, I knew my work was done. Now we need time to look at specific numbers and make a final decision.
“Anyway, Sunyang Motors will send us a proposal. Please review it and decide.”
It opened the water.
Now it is the turn of HW Motors and credit card company staff to negotiate. I selected the talented people from Sunyang Capital and sent them to HW Automotive.
If they create the best combination, they can expect to turn the tide.
* * *
Signs have already appeared everywhere. If you look a little closer, you won’t know that it’s about to explode, but it’s hard to stop.
It is the same for users who use cash advance services and card companies who secure new customers but cannot give up the fees charged by them.
And they did not give up the fees and installment interest that would come up the moment they swiped their card for a car worth 10 million won.
“A contract has been signed. “Card fees are a bit burdensome, but we can make up for it with increased sales.”
Now, two credit card companies will begin large-scale advertising. Thanks to this,
“Good for you. “You met her uncle in person?”
“okay. “We stopped by to say hello because we are not strangers and we are the ones who are disappointed.”
“Did you say anything?”
President Cho Dae-ho smiled.
“That guy, he talked about the HW car as if it was his. During the meeting, I was driving a cruiser, a cruiser… . “I was a little uncomfortable.”
“You probably didn’t even give work orders, right? Like the Chairman? “Hehe.”
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When I saw President Cho’s frowning expression in an instant, I smiled back.
“Eh? “Did you catch anyone?”
“Honestly, it was ridiculous. Some say that the concept itself was problematic, or that this is a car that should not be released considering its overseas competitiveness… . Later, he even explained his next project. They say we need to reinforce the mid-size lineup… .”
From the angry look of President Cho Dae-ho, I felt that it would be difficult to trap the beast that had escaped from us again.
After Sunyang and Ajin merged, he led the company without receiving instructions from anyone. He may be the first CEO of a large corporation to experience the separation of ownership and management.
From time to time, I would report the company’s status to my grandfather, but I did not receive any specific instructions. He ran the company solely according to his own will and did not receive any dark instructions from the owner’s family who were trying to take money from the company.
From the time he worked at Sunyang until now, he may never have felt as proud as a manager as he did during his time as CEO of HW Automobile.
“So what did you say?”
“If it weren’t for the card installment program contract, I would have harshly told you not to worry because I’ll take care of it, but what can you do? “I was the one who was disappointed, so I just pretended to nod my head.”
When doing business, you should wash the liver and gallbladder cleanly and leave them hanging at home. Even if it’s dirty or not, front-line salespeople and CEOs bow their heads the same way.
But the results were good, so it was worth persevering.
On the surface, it was a successful deal for all three companies.
Even young people who are a bit burdened with purchasing a two-seater coupe are accustomed to swiping a card. Moreover, the temptation of accumulating points moved their hearts.
The first car installment purchase program using a credit card sparked the attraction of new customers for Sunyang and Daehyun card companies.
Additionally, calls pouring in to car stores were directed to credit card companies. People who checked the amount they had to repay each month ran to the store with their cards in their hands.
“This worked. I think the goal of 7,000 units should be adjusted upward. haha.”
“What are your expectations?”
“At least 10,000 units. “We are trying to raise the number internally to 12,000 units.”
“Profits will suffer a bit because of card fees, right?”
“The overall profit and loss will be similar to the initial target of 7,000 units. However, since production has increased, there will be more savings in cost. “The most important thing is something else.”
Even if it’s not ordinary or ordinary, even if it’s a little unique, if it touches the consumer’s emotions, they will have a desire to purchase. HW Automobiles is different from Daehyun, which only produces uniform cars.
Above all, the first car of young new customers is a HW car. Now, if you don’t betray their trust, you’ve secured a reliable consumer base.
“Can you figure out where the increased customer base came from?”
“Mostly Daehyun. What’s interesting is that he wasn’t the one who wanted to buy Daehyun’s compact car
President Cho Dae-ho suddenly smiled and said.
“I think I can hear Daehyun Chairman Joo Tae-sik yelling.
“I guess you’ll get more upset when our commercials start running in earnest?”
“You must be crazy and excited that the two most expensive sports stars currently have exclusive contracts with us, right? I can assure you that all Daehyun Motors executives will be replaced this time. “Hehe.”
“Is there anyone you’re interested in? “Except for personal acquaintance.”
President Cho, who immediately realized the meaning of my words, was lost in thought for a moment.
“There is only one. He came from a marketing background, but he has been in a bad situation ever since Chairman Joo Tae-sik took office as Chairman of the Automobile Company. “This is the number one subject to be organized.”
“When it comes to marketing, there’s no particular reason to covet it… There must be something special about it.”
“He was the first person to plan Daehyun’s participation in major global rallies, and currently, there is no one in our country who knows as much about rallies as he does. “Because Dae-hyun’s grades are not good, he is out of Chairman Joo Tae-sik’s interest.”
President Cho looked at me and checked again.
“If we take over a European sports car company, shouldn’t we go to rallies? “Once we secure the technology, we should see results.”
“Daehyun’s number one firing will be our number one recruit.”
* * *
2002 was a really interesting year.
In the past, World Cups and elections had nothing to do with me and I was just a spectator.
But now I am part of something big and national, and I am very deeply involved. Although the results did not change… .
On the night before the presidential election, the unification of the ruling party candidates broke down and breaking news continued to pour in until dawn.
Supporters who felt a sense of crisis may have rallied, or it may have been the candidate’s strength from the beginning, but on December 19, the protagonist of a turbulent life was elected as the 16th president.
The tightly aligned cogs that had ruled our country until now began to creak.
Conglomerates and the media, media and politics.
Into the gears of this structure, completely unexpected ‘people’ have become involved.
Korea’s new millennium began at this very moment.
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fantasy, modern,
