The Chaebeol’s Youngest Son Chapter 205

[205]Secure the location 2

“Rather than buying, we are investing for the purpose of technology transfer. “If an acquisition is possible, we will review the business feasibility and then decide whether to acquire it or not.”

“A company is acquired to steal technology… . It’s not uncommon, but… . “Wow, to think such a bold thing.”

Germany’s BMW Group acquired Britain’s Rover Group’s Mini, Rover, and Land Rover brands in 1994, and British luxury brand Rolls-Royce in 1998. However, in 2000, Rover and Land Rover were sold to Ford of the United States, and currently only maintains three brands: BMW, Mini, and Rolls-Royce.

BMW owned the Land Rover brand for only six years.

In England, the home of Rover Group, resistance was so strong that opposition rallies took place every day. This is because they acquired Land Rover and used SUV technology to create the BMW X5, and then sold it when its utility value fell.

Of course, the reason Ford acquired it was the same. Once all the technology is taken out, it will be resold somewhere.

“Isn’t it a shortcut? Chairman Song Hyeon-chang also had the same thoughts as me. “There is no big difference.”

“If there isn’t a big difference, you shouldn’t even start. “Chairman Song’s bold investments all ended in failure.”

“There is a difference. “The thoughts are the same, but the people are different.”

“Is it you? An investment genius?”

I shook my head. This is not an investment issue, but a management issue.

“no. The mainstream is different, right? “It is not the people of Ajin, but the people of Sunyang.”

“is it?”

An expression that looks pleasant. There is no one, child or adult, who dislikes praise.

“Even if Cruiser took 3rd or 4th place, its performance was good. Although it was the latecomer among automobile companies, it achieved its performance by enduring the pressure from people like Daehyun. “People are different.”

“It’s a burden. haha.”

President Cho Dae-ho, who was slightly laughing, asked seriously again.

“Whether it is investment or acquisition… . “Do you have any money?”

“I’m not just saying this. I kept it in her mind. It takes a lot of stimulation to get to the next level. The stimulus would be collaboration with foreign automobile companies with outstanding technology. Shop around for the right company. Don’t worry about money. “We will do whatever we can to provide it.”

I also answered seriously.

“Well, don’t misunderstand. I’m a car fanatic, so I’m not trying to waste money. You know? What is a closet license? “I still keep the article separate.”

“I know it’s not a hobby for a third-generation chaebol. good night. Let’s find out now. I don’t think they are a supercar manufacturer. Because we don’t produce full-power, high-performance cars. “We will start by investigating companies that have the technology we need.”

“yes. “I will also leave that entirely to the president.”

There is no need to go into the realm of experts and tell them to leave. He is a person who spent a lot of time with his grandfather.

This person must have learned very well how to spend money efficiently.

* * *

Daehyun Motors was exactly 3 days ahead.

Their compact cars were plastered all over advertising media, including newspapers, TV, magazines, and the Internet.

This is probably the first time that even bus advertising has been touched.

“Are you going to suffer a lot of losses?”

CEO Oh Se-hyeon laughed heartily while watching the TV commercial.

“You have to trample on the sprouts to taste them. “We are trying to block the craze for .”

“You put too much emphasis on the price and the fact that it can seat 4 people.”

“I’m going to the standard. “Accurate targeting.”

“how is it? “Is it worth a try?”

“I’m concerned, but the positioning is different from the beginning. “Our goal is to create new markets.”

Oh Se-hyun burst into laughter.

“Keukeu, that’s something I’ve heard a lot somewhere. Ah, that’s right. This is a word that venture companies who are trying hard to get investment often use in their presentations. Positioning, targeting, new market development. But you know it too, right?”

“It was all pointless. But I am not a venture CEO who is anxious to receive investment. So there is no need to talk loudly.”

“okay? We’ll see. “Hehe.”

“Hey, uncle. No, this is the CEO of HW Automotive, the largest shareholder and investment company. Are you going to act like this?”

“Look, the real Juju. “He is just your faithful representative.”

After exchanging meaningless jokes like this, we went back to focusing on the TV.

“Now, let’s take a look. “How does our first commercial come out?”

“It’s news. It cost quite a bit of money though. “Hehe.”

The first episode of the 9 o’clock main news featured an unusual event.

“Today, HW Motors once again recreated the roar of the Red Devils with Coach Guus Hiddink and Park Ji-sung, the protagonists of the World Cup semifinals legend.”

Following the anchor’s opening, an aerial shot of the factory’s huge yard was shown on the TV screen.

About a thousand red were waiting side by side and a crowd of about a thousand people wearing Red Devil T-shirts was captured on screen.

“During the World Cup, all the winning supporters stood in front of their respective cars. In particular, HW Automobile is said to have prepaid the full 22% of taxes and fees to be borne by the winner and even handled the registration process perfectly. “The winners simply receive car keys and leave, just like in the movies.”

The camera showed a long procession, panning over a thousand people standing in a line, coach Hiddink, and player Park Ji-sung.

“Ah, I guess we’re leaving now. “The Red Devils from all over the country, including Seoul, Busan, Daegu, Incheon, and Daejeon, are riding the red and leaving the factory.”

Oh Se-hyun, who was listening to the anchor’s comment, giggled.

“Hey, how much did you feed it and is it more than advertised? “It sucks it for sure.”

“It was a marketing fee. We made a generous amount of TV commercials and distributed envelopes to the newsroom. We do this because it is worth doing. Daehyun, wouldn’t you have sent an envelope to the newsroom? However, since there is no issue, there is no way for him to be in the news.”

“They ran a one-minute commercial with a 25% viewership rating. “It’s worth the money.”

“How about tea?”

“pretty. That’s all the praise I can give you. “It’s not my taste.”

We also checked whether it was possible to appeal to people whose tastes do not suit us.

“Please post an announcement tomorrow.”

“Announcement?”

“yes. When a Miracle employee purchases , 15% DC will be added. The free A/S period is also extended by one year. How is it?”

“Maybe that will sell some? “There are quite a few assistants here who do not receive high salaries.”

“Then you won’t even look at people with high salaries?”

“hey! “The kids here will never buy a golf bag if it doesn’t fit in the trunk.”

“Even though I can park in the driver’s seat? “Wouldn’t you like to buy it as a second car?”

“These are people who buy German-made second cars. “Don’t expect much.”

* * *

I didn’t dream of being a huge hit, but I’d be lying if I said I didn’t have any expectations. But the reality was harsh.

“Front-line salespeople are also making a fuss, saying they are going to quit. There are a lot of phone calls, but not many people actually come to sign a contract. “If this continues, we may not be able to meet our goal of 7,000 units.”

President Cho Dae-ho’s expression did not look good.

“Close to 10 million won is not a small amount of money. “Maybe this will become a toy for kids with money.”

Oh Se-hyeon threw away the paper with the list printed on it.

“My prediction was wrong. Miracle employees responded explosively. To them, it’s ‘a car that costs less than 10 million won.’”

A list of close to a hundred people.

“Our company has a high salary. All general employees, especially those who were single, applied. Many people also apply for the manager level. I sold off my wife’s domestically-made 2,000cc sedan and bought this. “Executives are a gift to their children.”

“In the end, the conclusion is that I want it, but money is a burden. “Should I have paid the installments over 48 months?”

President Cho quickly threw up his hand.

“no. 36 months is the limit. “Don’t you think about financial costs?”

It seemed like something would change with just one tinder, but it suddenly dawned on me what that kindling was.

“In the end, it’s a little short of money. “It’s a burden to buy our cars at very random intervals, right?”

“okay.”

President Cho spoke clearly, glaring at me as if he was trying to get a promise.

“You can’t lower the price any more. Selling with nothing left. “You can’t take any losses.”

I read it wrong. It’s not about selling it cheaper.

“How about credit card installments?”

“what?”

“what? card?”

The two people shouted at the same time.

“Soonyang, Daehyeon. These credit card companies are very aggressive right now, right? Both have recently changed owners. Rather than swiping a few hundred thousand won with a card, it costs 10 million won per shot. “Wouldn’t it be difficult?”

This time neither of them answered.

It is expected that the water will open once an agreement is reached with the credit card companies, but the risk is a bit high from the credit card companies’ perspective. But isn’t this a moment of crazy competition? There is no better news than this when competition is on fire. This is an issue where you can secure customers in an instant.

Buying a car with a credit card may be common later, but not yet. Currently, it is only possible through installment programs from automobile companies and capital companies.

It wouldn’t be a bad idea to take advantage of this opportunity to sneak in complex card financing.

“Shall we give it a try?”

President Cho spoke first. The fact that he thinks positively means that Oh Se-hyun also accepts it.

The reason Oh Se-hyun didn’t say it first is probably because President Cho Dae-ho is responsible for management.

“Then, you two, please create a financial program that is acceptable over there. “I will start by holding a preliminary meeting with the two owners of the credit card company.”

Fortunately, they both know each other.

Aren’t you the one who calls one your uncle and the other your uncle?

What’s even more interesting is that credit card companies will go bankrupt next year.

I just put a few bigger bombs on them. So much so that it is even more difficult to break away from it.

* * *

“A car as a credit card?”

“yes. Actually, it’s nothing special. When you buy something, aren’t you buying it on installments? Even though the amount is different… It is the credit card company that sets the limit. “How is it different from buying a luxury bag worth 3 million won?”

Daehyun Financial Group Chairman Joo Gwang-sik listened to me with interest.

“Our company’s installment plan is for 36 months. “Isn’t it okay to use the card for 48 or 60 months?”

“hmm… . “It seems plausible.”

“Why don’t you make a product by carefully considering the interest rates? Please try our as a test, and if it is good, we will expand the range of models… .”

“My nephew, it looks like he has a deep connection with cruise cars. “I see that you came here first and tried to do business.”

His sharp eyes pierced my face.

“I’m somewhat related to Miracle, and isn’t Sunyang your grandfather’s? “You can’t say you don’t know me.”

“Just that?”

“Let’s talk about the backstory later, let’s start with the business at hand.”

“It’s fun to watch my anxious nephew, isn’t it? I also heard stories like this and that. “You’re saying you can’t avoid struggles?”

“It’s all because of your uncle’s older brother, the chairman of the automobile company. There is no such thing as dumping. “The more you sell, the more you lose, right?”

“The loss from selling a compact car is worth the loss if you sell a few flagships. Daehyun Motors has a wide spectrum. “Hehe.”

“So wouldn’t it be fun to just take a loss and have your image completely tarnished?”

Chairman Joo Gwang-sik was unable to answer for a moment and then burst out laughing.

“Hahaha, I’m going to look at your distorted face.”

“As soon as credit card company installment products come out, the situation immediately reverses. “That is our company’s analysis.”

When the laughter died down, Joo Gwang-sik proposed a new condition.

“Can I eat at Sunyang Capital for up to 36 months and only spend the long 48 months? That doesn’t work… “Let’s think about stopping the Sunyang Capital program.”

“call.”

His eyes widened as he watched me answer without even thinking for a second.

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fantasy, modern,