[294]Get along well with each other? 5
“My method may be seen as a handshake, but when dealing with tricksters, a handshake can sometimes be a legitimate method. Let’s stop wasting money. “There are no problems with preparations, right?”
“yes. We are preparing for a press conference after the official announcement by Sunyang Construction creditors. “I’m thinking about two days from now. What do you think?”
“I will. “If you make a fuss to cover up the news and I light it on fire, there will be no way.”
Vice President Jang Do-hyung looked dumbfounded.
“It’s not like lighting a fire. TV broadcasts at the end of the year and the beginning of the year will be plastered with your name. “Is there any businessman in corporate history who confessed to paying less taxes and paid an astronomical amount of money?”
“Most people pay their taxes faithfully without saving or evading taxes. “It’s abnormal that the news is talking about things returning to normal.”
Jang Do-hyeong slapped his knee.
“Is that good?”
“yes?”
“Be sure to say what you just said at the press conference. haha.”
Oh, I forgot.
Telecommunications companies have begun selling iPhones, and the full-fledged smartphone era has begun.
Smartphones are the driving force behind the rapid growth of SNS.
Some people say that SNS is a waste of life, but SNS is another window to create stars. And stars with positive perceptions move public opinion.
Shall we start from here?
I called my father.
“father. “Please introduce me to a PI expert.”
– PI? Why all of a sudden? Could it be that you… ?
PI is an abbreviation for President Identity, and as the word suggests, it started with politics. It refers to an activity that selects the characteristic elements of the president and appeals to the public so that the public perceives the president positively.
PI, which was targeting the nation’s top leaders, has expanded its scope to include CEOs of companies, heads of public institutions, and celebrities. Creating value for one’s own existence by sharing and communicating one’s personality and characteristics with others is essential for opinion leaders.
Now, PI has expanded to personal identity activities, which refers to individuals rather than the president.
Wouldn’t it be convenient to influence public opinion with a respected star manager in our country’s business community?
He smiled and said to his surprised father.
“yes. why? Doesn’t it work? “Hehe.”
– What on earth are you thinking? Are you going to become a celebrity?
“I’m not a celebrity, but I want to become a star. “Is there anyone okay?”
– Let me find out. It has to be the best in the industry, right?
“yes. “As you are the best, we will treat you with the best treatment.”
– I’ll send you a few people, so you can meet them in person and then decide.
“Thank you, father.”
I need to increase my influence to the point where I can turn someone into a hero or trash with just one word.
Before that, we first turn our relatives into trash… … .
* * *
The two experts who came through my father’s introduction just blinked after hearing my explanation.
“Why are you doing this? “I don’t think it will be of much help in building your image?”
“Oh, no. “Because it was so unexpected.”
“Yes, that’s right. It ended a few years ago… . Moreover, you spend 600 billion won… .”
“Since we’re spending 600 billion won, we have to make a flashy and elegant appearance, right? So that no one can spare praise. “Are you not confident?”
“That can’t be right.”
Everyone, no matter who they were, jumped up and down in unison.
“Product quality… . Oh, sorry. It’s an industry term, so it’s become a habit… .”
“It’s okay, so feel free to speak in industry terms.”
“Ah yes. Anyway, Director Jin’s quality is nothing compared to that of an ordinary person, and the number 600 billion is intimidating. And the morality of paying taxes you don’t have to pay. “With materials of this level, there is no need for someone in the industry like me.”
“That’s right. It’s a story that the media can’t help but make a big fuss about. Even just listing the facts makes it a drama. “There is nothing more to add.”
I didn’t invite you to listen to their praise.
“I’m not meeting with you just because of this one thing. The goal is to build an image over a long period of time.”
“What kind of image do you want specifically?” ?”
“It’s simple. Even if I evaded taxes exceeding 1 trillion won or embezzled company funds, the general public firmly believes that such a thing would never happen. I have infinite and unconditional faith and trust… . This is my target point.”
As the conflicting content flowed out, the two experts had incomprehensible faces.
It makes sense to pay taxes you don’t have to pay and talk about tax evasion and embezzlement.
“You say you are the top in the industry. Is it difficult?”
He could be a world-class villain, but since he has to dress up as an angel, it’s not easy to answer.
“I heard that it is because of your abilities that even celebrities who drink drugs, have dirty drinking habits, and have complicated relationships with women are seen as strict children… .”
One of the two people cautiously opened his mouth.
“It’s essential to build a long-term image.”
“Say it, don’t be difficult.”
“Unconditional trust is required.”
“Trust… … .”
“yes. “It is quite difficult to follow an expert’s instructions exactly, even if it seems unnecessary or unnecessary.”
“This is especially true for successful people. “Because I achieved success in my own way, I don’t really appreciate advice from people around me.”
I know what these two people’s worries mean. Ahn Ha-muin, a third-generation chaebol who is more than a star celebrity. This may be the image they have of me.
“Let’s make a contract.”
“yes?”
“I will sign a contract with you both. Please discuss the contract between the two of you and send it to us. It may be possible to include a clause stating that instructions must be followed unconditionally. Instead, the contract period is one year. “I will evaluate it by my own standards and if I think it is not enough, I will finish it in one year.”
I handed my business card to them who just blinked again.
“As soon as you sign the contract, prepare a plan for what to do at the press conference.”
* * *
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The year 2010 began with an amplified crisis that threatened the collapse of two of Korea’s largest corporations.
Jin Jin-gi and Ju Min-sik, the parties involved in the crisis, played a very clever media role.
The bankruptcy of the two construction companies made a fuss as if a second IMF was coming. It was clearly revealed that the media was reporting for construction companies.
At the end of the article, there was always a message that a government bailout was desperately needed.
The stock market also began to shake, perhaps because of the negative news.
“They say it’s okay even if it’s rotten… . It’s strong. “It’s not easy.”
Chairman Hakjae Lee could not hide his anxious expression.
“What is it? “How many years have you been with your grandfather, and yet you still show such weakness?”
“I’m anxious because I spent time with the chairman. “If public opinion has been raised to this point, both the government and the bank will be shaken.”
“Are you saying that the bankruptcy of the two construction companies is being treated as if it were the government’s responsibility?”
“okay. He is the face of the Korean construction industry. “The government cannot be free from responsibility.”
“I’m going to throw counter punches. Please look forward to it.”
“Counter punch?”
“yes. I told you this once before, right? “You will appear at the prosecutor’s office as a witness.”
“hey!”
I smiled and waved my hand at him who was screaming.
“All you have to do is go in very confidently and say a word into the microphone held out by the reporters flocking to the prosecutor’s office.”
“… … ?”
“You will see the uncomfortable truth that everyone knows but pretends not to know… . What, this much? And then have a cup of coffee with the district prosecutor and then come out.”
“Are you really planning to reveal everything?”
“No way. You should reveal only as much as necessary. To the extent that our uncles look like thieves to the general public.”
“It may be shocking, but I don’t think it’s a powerful enough counter to KO?”
“There is a series of hits. “It has to be hidden from the world, so only the prosecution will know.”
“The corruption of the two vice presidents is of little use. “I’m not digging through the trash again.”
“It’s different if it’s a son.”
“what? son? “Who are you talking about?”
“Jin Tae-jun, Vice Chairman Jin Dong-gi’s eldest son. Director of finance at Sunyang Construction. The money he bought and lost was 60 billion won. “At this level, Vice President Vibrator will surrender.”
“Taejun?”
Chairman Lee Hak-jae gaped when a completely unexpected name appeared.
“My second uncle will be just as shocked as the chairman is now. What’s more, the fear is that there will be no time to resolve the matter as the prosecution’s sword is pointed at them.”
“That 60 billion, is that a trap you set?”
“no. They are blinded by money. Even though I know that speculation, not investment, is gambling. “Hehe.”
* * *
“Do I have to apply powder?”
“Didn’t you say you would follow instructions? Please be patient.”
At first glance, it was a plain suit, but the falling silhouette was so good that it was admirable. I touched her hair for an hour and even put on her makeup, so I thought I knew what I meant by camera massage.
“It’s not a waste of effort because the frame is good. The press conference video will be broadcast not only on the news but also on entertainment programs. “The viewership ratings are much better for that type of show than for news.”
“The content must stand out. “Even the ladies got angry.”
“That was coordinated with the company’s public relations team. “The world will be noisy with this news for a while.”
Assistant Manager Kim Yun-seok knocked on the waiting room door with a nervous expression.
“Chief, it’s time to leave.”
The conference hall was filled with reporters. Because of the already-spoiled information, the press endlessly clicked the camera shutters as if expecting today’s conference to be a huge scoop.
After a brief greeting, I read the prepared manuscript.
“… … I’m ashamed of myself for trying so hard to ignore it, but I couldn’t hide my shame forever. So, after evaluating it using very strict and precise objective standards, we concluded that a gift tax of about 600 billion won was reasonable.”
When I looked up and saw the reporters’ reactions, it was what I wanted.
“However, it is contradictory for me, the person making the gift, to decide the amount of tax to be paid. In order to calculate the exact amount, we have already handed over all the data to the National Tax Service, and we have also handed over the same data to the prosecution’s financial investigation department to check whether there was anything illegal or illegal in the donation process. “Also, as soon as this conference is over, I plan to appear at the prosecutor’s office as a witness.”
It’s time to finish it soon.
“Of course, I can assure you that there was nothing illegal or illegal in the donation process. There was simply an expedient that took advantage of a blind spot in the law. This expedient approach will go against the public sentiment. “For this reason, I bow my head in apology.”
As I bowed deeply, questions from reporters burst out.
There were only obvious questions and obvious answers, and the long-awaited question did not come out until almost the end.
“The two current vice presidents of Sunyang Group also took over at the same time as Jin Do-jun. Do you think there were any shortcuts in the process?”
“Let me just say that he received more than three times the group shares than I did. “I think it’s up to the vice presidents to answer the question.”
Now that I’ve said what I need to say, the interview is over.
Ignoring the reporters’ subsequent questions, he left the conference room and headed straight to the Seoul Central District Prosecutors’ Office.
Reporters had already camped in front of the prosecutor’s office and waited. Since I had said everything I wanted to say to the reporters, I ignored the microphone being thrust in front of my nose and did not stop walking into the prosecutor’s office.
* * *
As I sat in the interrogation room and drank a glass of water, the door opened and a young prosecutor came in.
He said, throwing the documents in his hand on the desk.
“long time no see. “Is this your first time since you graduated?”
“Presbyopia has its advantages. Nothing has changed. Prosecutor Kim Ji-hoon. “Hehe.”
“hey! Did I tell you that the word presbyopia is a taboo word? There is no good in making the prosecutor feel bad. I don’t know?”
My classmate, Jihoon Kim, was biting his lip to keep from bursting out in laughter.
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