[201] 3 steps forward
President Cho Dae-ho, who occupies the largest room in the HW Group headquarters building, looked 10 years older overnight.
I could no longer handle the flood of calls and had to block them.
As I opened the door to the president’s office and entered, President Cho let out a long sigh.
“No matter what the result is, it will be a huge success. “It’s crazy, though.”
“It seems crazy, but we won today. Rest assured.”
“I don’t know much about soccer, but I know that Poland is a country in Europe. “We beat a European country in the World Cup?”
“We clearly win in terms of power.”
President Cho Dae-ho waved his hands as if he did not want to hear any more.
“Well, today is okay. Even if we lose, we can say that our company has a sincere desire to win. But what next? How are you going to play against America? The PR team is like a battlefield right now. “I can’t even handle the phone calls from reporters asking me if I had predicted it.”
“Isn’t this proof that the advertising effect was so great? How about a battlefield? The PR team members will also be working for the first time in a while. “Hehe.”
“It’s nothing to laugh about. “We have raised expectations even further, so we have to be really careful about advertising for the next game.”
I smiled at President Cho, whose face was stiff.
“president. We are not gamblers. There will be some people who will criticize you for not getting it right, but the important thing is to maximize advertising effectiveness. Just today, no one noticed anything except our car. Even though we pour hundreds of millions of money into it, no one is interested, right?”
But it seems that President Cho has no longer listened to what I said. He still continued to say worried things.
“I can’t stop now. know? We also have to predict the next commercial. Of course, if your prediction is wrong today, you will only get criticized.”
“We have also decided on the text for our next advertisement.”
“what? Won? lose?”
Even in the midst of frustration, I cannot hide my curiosity.
“I give generous applause to the national team for their great performance.”
“what? Are you taking a step back now? “Is it this weak?”
“It’s a problem to predict, it’s a problem to take a step back… . Is it like this? haha.”
“hmm… .”
President Cho Dae-ho blinked and thought for a moment before opening his mouth.
“Do you think there will be a draw?”
You must answer well. Being a fortune teller is a requirement.
“Whether you win, lose, or draw. “Isn’t this a phrase that fits everything?”
“Yes, but a draw would be a very appropriate expression.”
That will be concluded on June 10th.
“Anyway, today at 8:30, everyone in our company will be watching the game. Let’s look at the results of the game and think about what to do with the next advertising text. Are you fine?”
“yes. “If we lose today, we will definitely have to change the next phrase.”
But that didn’t happen.
That evening, as the first World Cup win was achieved, two heroes were born. They were Hwang Seon-hong and Yoo Sang-cheol.
Although not a hero, a topic of discussion also appeared. This morning’s advertisement, which predicted victory, was the main character.
There was an overwhelming opinion that the prophecy was correct, and some even said that the mouse happened to be caught by the back of a cow.
However, there was also a joke that this was a skill, asking if you know how difficult it is to catch a mouse with a cow walking backwards.
And there was a lot of interest in what kind of car it was that showed only the silhouette as we wanted. Judging by the roof line, the overwhelming opinion was that it was a sleek sports car.
This also meant that people were waiting for a unique car, not an ordinary sedan, to appear.
In fact, it is difficult to tell what kind of car it is just from the blurry silhouette. But people tend to imagine what they want. Accepting an ordinary silhouette as a sports car means that you are tired of ordinary sedans.
Now, what predictions HW cars make for the next game has become a subject of more interest than the World Cup.
* * *
“I give generous applause to the national team for showing a great game.”
“HW Automotive will continue to share joy today.”
“We will give away 100 units of HW Automobile’s new model
It was an advertisement for Monday, June 10th, when the game between Korea and the United States was taking place.
Now it’s not just a silhouette, it’s blurry, but a shape that is clearly recognizable as a two-door coupe has appeared on the ground.
There were quite a few people who were enthusiastic about the fact that the newly released car was a sports coupe, but the vague statement about the results amplified people’s curiosity.
As there were overwhelmingly many opinions that accepted it as a loss, there was also public opinion criticizing the game for hitting early before the game started.
However, when the result of the game was a 1:1 draw, public opinion changed 180 degrees.
The phrase, ‘I give generous applause to the national team for showing a great game’ is a very appropriate result.
Now, the PR team was frantic with calls wanting to know who the fortune teller sitting in HW’s car was, and the website server was still being restored.
Foreign media, which was expected, also gradually showed interest.
We started introducing our advertisements by comparing them to Pele’s curse. And in the advertisement for the third game, they did not forget to say what kind of predictions they were looking forward to.
On Friday, June 14th, the advertisement for the group stage match, with only the match against Portugal remaining, made Korea buzz.
“axis! The Korean national team advances to the round of 16!”
“HW Automobile is releasing 100
The best the PR team could do was unplug all the phone cords and sit idly by. President Cho Dae-ho said last night, “If we win tomorrow, we will go to Incheon Stadium and attend the drawing event. If you lose, you go and draw. He has cut off contact, leaving only the words, “I don’t know anymore.”
Although they desperately wanted to win, no one thought they could beat Portugal. Except for coach Guus Hiddink and me.
The planned future went off without a problem.
Just winning the first World Cup is a festive mood, but advancing to the round of 16!
The streets were overflowing with people wearing red T-shirts, and the pub’s owners were thrilled with their highest sales ever.
They complained to FIFA about why the World Cup is held only once every four years.
The draw, which was not shown during the first two games, has now begun to be briefly shown live.
President Cho Dae-ho smiled kindly and waved to the audience, while reporters were busy holding microphones.
“Tell me one thing. “How on earth do you accurately predict victory and defeat?”
“Did you mobilize professional analysts? Or is there a brave fortune teller as rumored?”
President Cho waved his hand without losing his smile.
“Oh, no, our company just used the people’s wishes in its advertisements. I desperately wanted my first win, I wanted to see a great game, and I dreamed with the people of advancing to the round of 16. That’s it. There is no such thing as a fortune teller. haha.”
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He gave the most appropriate answer to reporters’ questions about whether he knew it was being broadcast live on TV and then disappeared.
“Young Master, you are as experienced as ever… . “Hehe.”
There is nothing more to watch. The true winner of this Korea-Japan World Cup is HW Automobile.
As the official sponsor of this World Cup, Daehyun Motors spent approximately 100 billion won on sponsorship fees with FIFA. And he boasted that he would enjoy a promotional effect amounting to trillions of won, which he often talks about.
However, we were not able to use the World Cup logo, but we enjoyed a promotional effect greater than that of Daehyun Motors.
Foreign media outlets have already continued to report on our predictions, which were accurate, so we have enjoyed the great effect of promoting the new car to the entire world.
* * *
“What is it this time? Congratulations on advancing to the quarterfinals again?”
“Do you think you can win more than that? “It’s Italy?”
President Cho Dae-ho, CEO Oh Se-hyun, and the PR team only stared at my mouth.
I tilted my head and paused. You should not imitate a fortune teller. You need to select the most appropriate advertising text.
“AGAIN 1966. We are confident.”
“what?”
“what?”
The public relations team members who were waiting for me with their notebooks in hand just stared blankly, not knowing what I meant.
“North Korea and Italy faced each other in the 1966 World Cup. At this time, North Korea won 1-0. “It means to recreate that time.”
“what? North Korea?”
Older CEO Cho Dae-ho first showed reluctance when the word North Korea was mentioned.
“Don’t be too surprised. “They said this is a slogan used by the official supporters, the Red Devils.”
“really?”
“yes. “We will prepare a very large placard.”
“How did you know? “I heard the Red Devils keep their chants a secret every game?”
Oh Se-hyun looked at me with a suspicious expression, but he had plenty of things to say.
“Do you ignore Sunyang Group’s intelligence power? “I can figure this out in an hour.”
“Oh, I forgot about that.”
I spoke to CEO Cho, who was dissatisfied.
“AGAIN 1966 is going to fill the stadium anyway, so we’re using it a little faster, but it’s also effective. “It looks like the supporters are advertising once more.”
His expression softened when he heard that it was effective.
“however… . Do we win? Or do you lose?”
An employee of the public relations team holding a notebook cautiously opened his mouth. Now it has reached a point where employees are wondering whether the prophecy is correct or not.
“Look at the advertising text. We are confident of victory. “This is it.”
“hey! Don’t be vague, but what do you think will happen?”
“We didn’t start with the idea of winning or losing. Fortunately, so far, the results have roughly matched the advertising. That’s important. President Cho said this during the interview, right? “That’s what’s important.”
I pretended not to hear Oh Se-hyun’s curiosity and spoke again to the PR team.
“This time, let’s raise it to 500 units. “Let’s show with money that we are confident of victory.”
“Honestly, I have no intention of opposing it even if it takes a thousand cars. I’ve been working with cars all my life, but this is the first time I’ve been as excited as I am. In times like this, you have to scream. “That way the burning fire won’t go out.”
President Cho was not opposed to giving away 500 units at all.
“By the way, please apply to use Seoul Plaza on June 29th. On that day, we will debut our new car,
No one thinks that our national team will advance to the semifinals.
June 29th is the 3rd and 4th place match. We will assume that our World Cup will end before then, so the Seoul Plaza use report will be accepted.
“Lastly, the PR team.”
The public relations team members who made eye contact with me began to look at my mouth with bright eyes.
“Notify all newspapers. “If you don’t discount the advertising cost enough to accept it, we will remove the advertising.”
“yes? What is that… ?”
As everyone is anxious to take advantage of the World Cup and place advertisements, advertising costs have soared to an all-time high. Let’s cut that down?
Everyone’s eyes turned into absurd expressions.
“Our prophetic advertisements are no longer advertisements but scoops. Have you seen the subway newsstand? If you place our advertisement, we will display it. From their perspective, they provide scoops and are even paid for advertising. I can guarantee that if you take out the advertisements, they will run it for free. Central daily newspapers will definitely give you a discount. “Please show us the capabilities of your PR team.”
The public relations team realized that I wasn’t just saying this. This is a work order and must be carried out.
“yes. All right.”
The meeting ended with their powerful answers.
and… .
On June 18, the match against Italy in Daejeon ended with Ahn Jung-hwan’s golden goal.
Now people are only interested in two things.
How long will the national team win? And how long will the prophecy announced by HW Automobiles in an advertisement be true?
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