33. Half a year later (4)
Just now.
A person in the reporter’s reserved seat was lost in thought, thinking of Ko Chang-beom who would soon appear.
‘The reason why they are making such a fuss ahead of construction probably means that Myungjin Construction is under fire.’
recent.
Myungjin Construction was not in a good situation.
Although all construction work so far has been completed successfully, the future is evaluated to be not bright due to continued loan pressure and negative public opinion. A construction company can never solve all problems with its internal staff alone. A huge amount of construction funds must be brought in from outside, and construction equipment, manpower, etc. are also needed from outside, and if the current atmosphere continues, it is bound to run out at some point.
And if.
The moment there is even the slightest blemish on the sell-out myth, Myungjin Construction will collapse faster than expected.
‘I guess that’s why they prepared this presentation in a hurry. If the 5,000-household project is successfully completed, Myungjin Construction will be able to continue its path of success, but if it slips even after receiving full support from Daesan City, the negative public opinion will turn into confidence rather than mere suspicion.’
The identity of the man.
It was reporter Seo Jae-gyu of 25 Hour News.
Among Internet media companies, it boasted a considerable scale, and in reality, it was a typical parrot that received money from the Taeyang Group. A place where the Taeyang Group talks about which sniper article they want. Seo Jae-gyu received orders from his superiors to somehow ruin the presentation, and he was here now to fulfill his mission.
‘I’m sorry, but you will never succeed.’
This construction.
It was Myungjin Construction’s last hope.
It is the home ground of Myungjin Construction and a project backed by Daesan. What would happen if it collapsed due to negative public opinion? The twinkling star will be forgotten in people’s memories. There is no one who will continue to believe in local companies, not even large corporations in Seoul.
Okay.
I looked around.
I saw familiar faces.
In addition to Seo Jae-gyu, there were many reporters from other media outlets who wrote down orders from the Taeyang Group.
Even if the media is favorable, it is not enough.
This place was full of hostility.
Seo Jae-gyu laughed.
‘Myeongjin. ‘Today is the end for you.’
timely.
“Myeongjin Construction’s Managing Director Koh Chang-beom is entering.”
The main character of the presentation appeared.
* * *
Clap clap!
Clap clap!
Applause poured in from all directions.
As this was a project being announced in Daesan, Daesan citizens who attended the presentation showed their support for Go Chang-beom.
On the podium.
Stand tall.
I stopped walking.
Looking down from above, he saw numerous faces looking up at him.
Strangely, my emotions cooled.
Go Chang-beom held the microphone with a calm face.
“hello. “This is Ko Chang-beom, managing director of Myungjin Construction.”
Clap clap!
Clap clap!
People cheering.
I saw reporters mixed among them.
Go Chang-beom knew the truth.
The fact that if you announce anything wrong, you will fall into the abyss because of them.
According to the original plan, the construction of 5,000 households should have been carried out early this year, but Go Chang-beom was fully prepared, even putting it off. A slightly more complete plan. And even a lot of rehearsals for the presentation.
There was no bastard Go Chang-beom.
He took a step forward and raised his voice.
“The most important thing I thought about in Myeongjin while preparing for this construction was ‘the reality of the residents.’ The reality of skyrocketing housing prices, an extremely insufficient supply of housing, people having to live on rent because they can’t find a place to live, and young people having to postpone marriage. Just because the recent housing market is booming doesn’t mean it’s all good. There is growing criticism that housing prices, which are insufficient even for a lifetime of income, are actually increasing the gap between the rich and the poor. Same goes for me. It can’t go on like this. “If we take advantage of the current atmosphere, the opportunities will be limited even if 5,000 households are added.”
Pot.
A screen appeared.
Sites and detailed information for 5,000 households were recorded.
“Daesan. It is 2-3 hours away from Seoul by car. If a 5,000-unit complex is built here, who will the actual users be? Naturally, Daesan citizens who settled in Daesan should be the majority, so we selected several sites that are not far from Daesan’s living area. And the second important point is accessibility to roads leading to Seoul. Whether for commuting to work, work, or other reasons. In Korea, accessibility to Seoul is unavoidable, so we focus on accessibility to roads. We then calculated all possible ranges of motion to reach the station on foot. This was not just a project to provide housing; we also considered the lives of actual consumers. Next, just check the blueprint… … .”
The presentation continued.
Just inside the screen.
It contained living conditions for people.
Inside the complex, it was impossible to control vehicles on the ground to prevent any accidents, and parking was all underground except for some spaces. Not only a playground for children to play, but also community facilities such as a gym, swimming pool, and reading room. As the explanation continued, people’s eyes became hazy.
I was jealous.
If it is a facility like this, it is Myungjin Construction, which is famous for building buildings properly.
It was to the point where I felt like I definitely wanted to live.
Up to this point, it was as expected.
It was obvious.
Seize a good site and create a complex that people will covet.
Just looking at the calm eyes of reporters like Seo Jae-gyu, it wasn’t much of a departure from expectations.
‘This construction is meaningful in its success itself.’
Not much of a surplus.
The result of success with a surplus and people’s satisfaction.
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Go Chang-beom knew what was important.
Ko Chang-beom spoke on behalf of Myungjin Construction’s working-level staff and discussed the results of their deliberations.
“Even in today’s market, it is not difficult to find a good house in a good location if you pay a lot of money. If this construction also fails to deviate from the social trend, it cannot be said to be a project for smooth housing supply. I will tell you definitively here. Myungjin Construction’s new apartment brand ‘Daesan Forest’. Recently, in Seoul, the sale price exceeds 1 billion won for the basic square footage, but Daesan Forest has reduced the margin as much as possible to less than half that amount, 400 million won. “We decided to sell it for 400 million won.”
That moment.
“and.”
“400 million?”
“400 million won for these conditions.”
“After all, it is Myeongjin Construction!”
Clap clap clap.
Clap clap clap.
The people all cheered enthusiastically.
* * *
Myeongjin’s decision was unconventional.
In an era where apartment prices are sky high these days, the sale price of 400 million won did not make sense even with the same location and conditions as Daesan Forest. It was a world where apartments in Seoul were being sold for 2 to 3 billion won, which easily exceeded 1 billion won, and apartments for 1 billion won were not uncommon in provincial areas. An even more absurd incident was that an apartment on Jeju Island across the sea was sold for a whopping 1.2 billion won, causing a stir in the news.
In such a world.
Even though it is the trend of the times.
The sale price is 400 million won.
Of course, selling it for 400 million won did not mean a loss.
Myeongjin was able to minimize its expenses thanks to the city’s support, and if it could sell out 5,000 households in the form of a discount, it would generate sufficient profits to raise the status of Myeongjin. And above all, the advertising effect of Daesan Forest, Myungjin’s new apartment brand, was also considered.
However, the reaction to the presentation was different from expectations.
The atmosphere at the scene was explosively good, but negative articles were poured out all at once, led by the 25 o’clock news.
[Myungjin Construction is going against the times.]
[How on earth were they able to set that price?]
[Recently, a big controversy has arisen over the presentation held by Myungjin Construction. Now that the real estate market is experiencing an unprecedented boom, even though local apartments are usually priced at over 500 million won, Myungjin announced an unprecedented selling price of 400 million won. Good location, good facilities. Although it may seem like an attractive condition at first glance, industry officials held out their tongues, saying the price made no sense. The real estate boom period means that it is virtually impossible to sell at a low price due to the rise in land prices and raw material prices. Even though it is necessary to set a price according to the trend of the times to meet the minimum quality, Myungjin Construction is saying that anything is magically possible at the price of 400 million won. Is this really possible? Perhaps, due to negative public opinion, they decided to let things happen as they should be. For ordinary people, a house is a lifetime achievement purchased with money saved throughout their lives, so Myeong-jin’s latest move only stimulates anxiety.]
25 o’clock news Seo Jae-gyu.
It was a piece of news with that name stuck in it.
It was intentional.
Ordinary people responded with agitation to articles that incited negative public opinion.
-400 million is definitely unconventional.
-This time, an apartment in a more rural area than Daesan was sold for 600 million won. Is 400 million a realistic price?
-This is why we need to introduce a post-sale system. You have to check the quality of the apartment with your own eyes, but because they use a pre-sale system, they end up sending out blank checks like Myeongjin did. What if I bought it for 400 million won and it’s not as good as I thought? 400 million is just thrown in the air.
-admit. There’s a lot of talk about Myungjin Construction these days.
The agitation worked.
Go Chang-beom’s struggles became meaningless, and Myungjin Construction’s reputation seemed to be swept away by negative public opinion.
-I work in the field, and although I don’t know about other places, Myungjin is trustworthy.
People who work in the field.
Until they came forward.
* * *
It started as a community site.
[Title: Talking about this situation as a field worker.]
[Honestly, I am truly surprised by the public opinion. No, if you sell it for a reasonable price of 400 million won, is it normal for people who should like it to doubt and criticize why it is so cheap? No matter how much land prices and raw material prices rise, it makes no sense for apartment prices to exceed 1 billion won in the first place. It’s just the construction company’s greed that sets the price of apartments for so many buildings on a small piece of land. Well, I have no intention of criticizing the construction company. They say they buy things even at high prices, but lowering prices doesn’t make sense in capitalism. In this case, Myungjin Construction is just amazing. No matter how much support is received from the city, the price has been drastically lowered to suit the purpose of housing supply. Good location, good facilities. In addition, seeing that the city and the bank are working together to provide low-interest mortgage loans, this is actually a project for the people.]
A word I blurted out.
That was the beginning.
As if on fire, people who were working in the field left comments.
-admit. Myeongjin made a big decision this time.
-It’s because these idiots who really don’t know anything are publishing articles that this is causing trouble. I don’t know why negative public opinion has been emerging around Myungjin Construction recently, but everyone who works in the field knows that. How honestly Myeongjin Construction erects buildings, and how thoroughly they observe safety and rest periods for field workers. I wonder if there are more people who would rather work at Myungjin Construction than at large corporations these days.
-Let’s not curse at the real Myeongjin. Myungjin is the hope of the construction industry.
The fire quickly spread to the general public.
The subjects were actual residents who purchased Myungjin Construction’s houses.
-It’s not really true to doubt Myungjin’s quality. I bought a villa for sale in Myeongjin 10 years ago, and I’m still living there without any major problems. In addition, if there is any need for repairs, they will take care of it.
-The reason Myungjin became famous is because of its quality, but people who doubt its quality are at least assholes, right?
-Just ask anyone who has purchased a unit from Myungjin Construction. Have you ever been troubled by minor problems such as deadline issues? Myungjin didn’t sweep away the Daesan construction industry for nothing. The selling price of 400 million means that Myungjin cares about people that much. Comparing him to other scammers is really stupid.
people say
Is there a need to be honest?
Why are you going on a journey alone?
Myungjin Construction has built up its reputation step by step to reach its current position.
This was something that the Golden Circle overlooked, and it was the basis of Go Chang-beom’s faith that allowed him to remain unwavering even when he was under attack.
like that.
The negative reputation toward Myungjin Construction began to change.
fantasy, modern,
