Genius Archer Streaming Season 4 Episode 62
21. Ahanjuk (2)
A nine-hour commercial for bubble gum and almonds.
In fact, strictly speaking, this could not be considered a proper advertisement.
Because nothing turned out as the advertiser intended.
The Ghostbusters production team had to stay up all night from that day on to fix various bugs, and the Kim Kim duo brought an empty box with them when they went to work the next day.
“Hey, you?”
“Huh? You too, Manager?”
“okay…….”
“okay…….”
The two faced each other, holding empty boxes, and smiled weakly.
And then I started packing my stuff into the box.
This ad, which they created by emptying all of the company’s marketing budget, was the worst.
I felt like I could no longer go to work with my head up high.
I just wanted to quickly pack my things and leave before I made eye contact with the CEO.
“under…….”
Manager Kim takes a quick look while sighing deeply.
The atmosphere of the company, seen at a glance through the partition, was truly cold.
Even though they were packing their bags, no one asked why.
It seemed like everyone was swallowing something that was bubbling away.
Or maybe he was afraid that the boiling stuff would splash on him.
But─
“What? Where are you going?”
Bam.
A hand on the shoulder.
‘Eek?!’
Manager Kim’s eyes looked like they were going to pop out.
Because I ran into the person I most wanted to meet.
“Yes, sir.”
“Two. Come to the meeting this morning.”
Leaving those words behind, the representative disappeared.
The Kim Kim duo were dumbfounded.
“You said it was a meeting, right?”
“yes…….”
“You’re not asking me to come to the office?”
“I see?”
You’re not telling me to come and accept my resignation, you’re telling me to attend a meeting?
Even the marketing side has nothing to discuss right now.
The development side was on high alert, and there was nothing to do for marketing.
I don’t mean it in a good way, but it’s literally like the budget and everything has been completely drained and there’s nothing to do.
‘no way.’
Manager Kim seems to remember something and quickly takes out his cell phone.
‘I saw it posted last night.’
He remembered the videos that had been uploaded on the Almond Channel.
The number of views did go up quite a bit though.
“!”
#1 real-time trending video
This can’t be happening.
Ghostbusters’ video was the number one trending video.
“When, exactly?”
“Huh? What the heck. Is, is this really true? This wasn’t supposed to happen at all… …?”
* * *
clattering.
Sang-Hyeon pours almond cereal and milk as usual.
He was holding a spoon in his mouth as was his habit, and was holding his cell phone in one hand.
I’m a bit nervous, so I’m checking the results of some videos that were uploaded last night.
Sang-Hyeon tilts his head as he scrolls a few times.
“… … ?”
Was it like this?
Even though it had an all-time high viewership rating, the number of views for the commercial video was limited.
This is because the moment the phrase [Contains paid advertisement] is written at the beginning of the video, many people lose all desire to watch it.
All of these videos had that tag.
[South Korea’s birth rate is back like a dog!]
[You little punk, you have to listen carefully there?]
[Repair? Amondoyle]
[Video of a woman being told she’s ugly]
The reason why Jia created and uploaded these videos in the first place was clear.
It was to help viewers of the live broadcast.
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It’s not about views on AllTube, but it’s a supplementary role to attract viewers to live broadcasts.
As evidence, each video comment has a link with the words, “Currently on!”
‘Suddenly… … the roles have been reversed.’
However, after the live ended, these videos started to receive more attention.
It spread as a meme within the community, which in turn influenced the algorithm, resulting in more and more exposure.
One of these videos eventually accomplishes this miracle.
[South Korea’s birth rate is back like a dog!]
#1 real-time trending video
The keyword that brought in a huge number of clicks, “South Korea’s birth rate,” and the baby almond thumbnail that Jia created saying, “Ah, I’m a baby, just born,” created explosive synergy.
By morning, it had completely taken the number one spot on the video charts.
That too as an advertisement video.
-Why is this happening lol
-ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ
-Ah, so this is what I saw on the community lol
-This is crazy, seriously lol
-Hatching like an almond dog! LOL
-This is a great game lol
-Are you saying that if these kinds of children are born, all men should die?
└Really lol
└Immigrants
-ㅋㅋㅋㅋ I thought it was a news channel because they were talking about birth rate or something
-Breaking News) Overseas female immigrants on the rise
└ㅋㅋㅋㅋㅋㅋㅋㅋㅋ
└I guess so lol
└Someone in Denmark… …
.
.
.
Not only did countless comments follow in proportion to the number of views, but Ghost Busters even rose in the portal search rankings.
It has become a top-level exposure that even large companies cannot achieve even if they spend all their marketing costs on.
“and…….”
Wow.
Sang-Hyeon scratches his head as he puts almond cereal in his mouth.
‘What the heck.’
Nothing in this was his intention. The video thumbnail, the title, even the video content.
But that got first place.
Even this did not go as intended.
Anyway, everything related to Ghostbusters is a mess.
* * *
An incident where a paid advertisement video took first place on the AllTube chart.
This was a much more absurd incident than what Sang-Hyeon had thought while just eating almond cereal.
“What? You got first place with a commercial video?”
“Crazy… … How can something like that be possible?”
“Really? Isn’t it a shiny number one?”
“I guess I’ll have to re-measure my weight class.”
Well, right now is the time when a platform catastrophe is about to occur.
In fact, once a streamer reaches a certain level, the proportion of advertising revenue increases significantly.
Naturally, when measuring the fighting power of streamers on the platform, it was inevitable to include their advertising performance capabilities.
In the midst of all this, it was a huge event to get first place with paid advertising.
“Oh, what should I do? I guess I’ll have to re-plan the budget.”
“Do it again. Do it again.”
Chomp!
Platform officials eventually tried to change their strategy.
Jieeeeing.
“!?”
A call comes into the person in charge’s cell phone.
It’s an unknown number.
I accept it because I feel something is missing.
“Yes. Cheese… yes?”
It was ghostly timing.
“Are you the Almond Manager? Oh. Yes, yes… … You called after seeing my email. Ahahaha! That… … No! No! We were just talking!”
In the end, they received a call from Joo-hyuk without any preparation and without any defense.
* * *
It wasn’t just the platforms that were put on emergency alert.
Needless to say, the production company of Ghostbusters is in a state of emergency.
“No, the commercial video hit #1 and the game name is even on the real-time search list. Why is it an emergency?”
Someone might ask:
That question could be answered as soon as Jeong Daepyo started the meeting.
“Thanks to that, it became known all over the country that the game was trash.”
That was the first sentence he uttered at the meeting.
“… … .”
Everyone was silent.
That was it. That was the essence of the incident.
Somehow, the CEO’s gaze was different from the moment he entered the conference room.
Those eyes that seemed to be filled with a unique madness and venom.
He now speaks to his employees with the same look in his eyes that he had when he first announced a new game.
“Well, there’s a saying in the marketing world: Once you become famous, they’ll applaud you even when you take a shit. Right? Does that sound right?”
There is no answer.
The staff were busy avoiding his gaze.
“Okay, let’s say that’s true.”
The representative nods to his own question.
“But our order is reversed.”
order?
What do you mean?
People look at the representative blankly, not understanding.
The representative grits his teeth and declares with a growl.
“We became famous by taking a shit.”
The employees’ eyes are trembling.
‘crazy.’
‘I finally got the taste.’
‘I’m having Indian curry for lunch today. Damn it.’
The representative’s voice gets louder and louder as he gets angry.
“When you become famous, people applaud you even if you take a shit? Does that really apply to a guy who became famous by taking a shit?”
The madness in his eyes was so intense that it almost seemed like a fire was burning in his eyes.
Flash.
“We took a shit! We spread it all over the country! That’s why we became famous! Do you think we still get applause!?”
The Kim Kim duo’s faces turned pale as they came in excited after seeing the video.
Because they’re the ones who hired two special shit-spreaders to spread that sh*t all over the country.
‘Did you call me to execute you publicly?’
‘S, no way… … .’
When they are shaking and sweating, it is actually the development team that feels the greater pressure.
‘I… I… I’m done.’
‘Again, shit. If it gets known that it’s a sh*t game, I won’t be able to change jobs.’
‘No… … Is that all?’
In theory, the marketing team did their job, because they told the world that this game existed.
But when I told the world about it, I realized that the game was just crap.
Who made that sh*t game?
Who took this shit?
It’s the development team.
The representative’s gaze scanned the entire development team.
“… … .”
Gulp.
Everyone just swallowed dry saliva and couldn’t say anything.
That was when.
“but…….”
bang.
The representative stands up and hits the desk.
“We can’t give up here. We have to find a way out! We have to buy time!”
That’s right.
What they need is time.
“Oh, that’s right!”
Even among the development team, the most leader has the courage to agree.
Because the development team needs more time than anyone else.
But what’s the problem?
The question is how to pass the time.
“Okay, now. The water has come in. But the oar is broken. What if all the water drains out while it takes to fix the oar?”
“… … .”
This level of interest isn’t something you can always get.
The development team was silent again.
The answer was given by the representative.
“Just let the water keep coming in.”
“?”
The answer was simple.
Keep pouring water.
But how?
“Yeah. The commercial is already over. According to the contract, it ends when you clear the game, right?”
At that time, the representative’s gaze turned to the Kim Kim duo.
‘omg.’
‘shit…….’
The hot Kim Kim duo.
“We don’t have any marketing expenses anymore. We’ve completely emptied everything. That’s the end for you! The end! You can’t expect anything!”
What on earth are you trying to say?
Are you really declaring this to be the end?
No one could object and waited for him to speak.
“I told you earlier. When you become famous, people applaud you even when you take a shit. But you know what? These days, there are even people who say this.”
The representative picks up the remote control and speaks.
“Clap your hands and take a shit. Then you will be famous.”
What the hell does this mean?
I really feel like I’d become famous if I did that…
Ting.
The answer to that question was in the video the representative just showed on the screen.
Someone is clapping excitedly.
[Euaaaaaaahhhhhhh!]
[Die! Die!]
[Yeah! You crazy ghosts! Show me something!!]
It was the Kim Kim duo.
