Genius Archer Streaming Season 1 Episode 166
58. Gift (1)
A green diamond advertisement.
I couldn’t believe it anymore than when I first met Bubble Gum.
They looked at things like everyday things and ate like everyday things, but in reality, their lives and Sanghyeon’s lives were as distant as the sun and the earth.
Sanghyun also fully felt that.
But that wasn’t the case anymore.
Not only did I become a close friend of Bubble Gum as a streamer, but I also received an offer to participate in a competition together.
Green Diamond wants to advertise to me.
‘Does this make sense…? … .’
I was dizzy. It felt like something heavy was hitting my head repeatedly.
But it doesn’t hurt at all, and it’s an inexplicable feeling that makes me feel better.
“Actually, it’s not like I haven’t heard of almond ads.”
To Joo-hyuk, advertising offers are now no different from spam emails. There were that many. He also said that he chose carefully.
In particular, advertising for almonds (an edible product) had to be cautious.
Since it is a food product that is directly linked to the streamer’s name, the brands mix too closely.
So Joo Hyuk wanted to select this as the best and the best company.
That’s what I ended up getting through a deal with Director Oh.
“Among all those commercials, this one is different. “You know that, right?”
“huh. Completely different. Green Diamond… … .”
Sang-Hyeon nodded vigorously.
“This is the best almond cereal company, and they also make almond milk.”
“That’s right. And it’s not just a matter of feeding them a few times. It’s a CF shoot. Like Fantasia.”
It was not a simple sponsorship offer.
This isn’t an advertisement where you just do a few mukbangs and that’s it, but an advertisement where you become a model.
This was very good for the external image, and the pay was also very strong.
“This is the result of filtering out all the poor advertising. “It’s so important not to consume images.”
It certainly was.
It is thanks to the well-constructed image that these big things are being dropped, rather than the image being consumed by small advertisements.
At first, Sanghyun thought it would be better to grow quickly by receiving even small things.
Joo Hyuk was right. This guy definitely knew how to draw the big picture.
Since he accepted the Green Diamond advertisement, Joo-hyuk is just right for Sang-hyeon.
“okay. You are right. Good job.”
Sang-Hyeon admitted defeat.
What more can I say in front of the Green Diamond advertisement?
At this moment of victory, Joo Hyuk strangely secretly became excited.
Because a thought crossed his mind.
‘Wait a minute… … I’m finally getting to eat.’
If they even get an almond cereal advertisement, how much more will they eat it as a sponsorship?
There is no basis to stop it now.
‘Green Diamonds gave us an advertisement! Isn’t it right to eat it?! And it’s even free!’
Joo-hyuk will not be able to say anything in front of Sang-hyeon shouting like this.
‘ah… … ‘Fuck.’
* * *
next day.
Director Oh invited Joo Hyuk and Sang Hyun to one of the public office facilities.
It’s an office where several people gather and rent, and the facilities are pretty good.
“This is where I personally write sometimes. By the way… … .”
Director Oh tapped Sang-Hyeon on the shoulder and said.
“Is this what you call a saint?”
“yes?”
“I mean, Almond. A successful nerd. I heard you like almond cereal so much.”
“Ah. Haha. That’s right.”
Sang-Hyeon, who rarely laughs out loud on a regular basis, had a big smile on his face today.
Even people who don’t know Sang-Hyeon well will think that something good happened today.
Director Oh added an explanation as he pressed the conference room floor in the elevator.
“The unit price will be a bit lower than Fantasia.”
This was about the advertisement.
“Did you know that video advertisements these days are divided into sub-channels, major channels, and all-channels?”
“yes.”
“This ad is a sub-channel. The previous Badass Hero was a major channel advertisement. “The price was high because it included a game character contract.”
As the status of terrestrial broadcasting has completely collapsed, the era of calculating prices using methods such as TV broadcast advertising unit prices, AllTube unit prices, and Trivi unit prices has passed.
Classification by platform has become meaningless.
Instead, advertisers divide advertising styles into ‘major channels’ and ‘sub channels’.
The criteria is simple.
The channels with the most viewers are the major channels.
Whether it’s a terrestrial entertainment show or a one-person broadcast.
Among them, major channel advertisements are aimed at targeting appropriate age groups, genders, hobbies, etc.
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Sub-channels are advertisements that appear in the same way on lesser channels.
Although the viewership is small, it is possible to achieve high loyalty by targeting viewers with unique tastes.
All Channel is a system that targets all channels, and the unit price is naturally the most expensive.
The previously advertised Mangnani Warrior was a mass-produced mobile RPG, so it naturally aimed for both major and sub-markets.
Almond cereal, what do you know, is said to be targeting sub-channels.
“But is there a need for serials to target sub-channels?”
“To be exact, the almond cereal advertisement is not a sub-channel attack, but the version that Almond advertises is included in the sub-channel.”
“ah…….”
“Because we don’t have major recognition yet. But I think that day is not far off.”
The awareness of almonds is still low.
But what about Trivi’s game broadcasts, which are generally classified as sub-channels?
His popularity may even be higher than that of major celebrities.
In such cases, there is a phenomenon in which loyalty increases considerably.
Green Diamond is targeting this phenomenon.
This ad has an impact only if you know that an almond is an almond. They decided that there was no use in spreading almonds to unknown people.
Ding.
The elevator arrived at the conference room floor.
“Come on in.”
Joo-hyuk moved forward, skillfully adjusting the collar of his suit.
* * *
An office with a picture of Almond floating in the air.
A person slides his finger into the hologram and asks:
“I heard that the person who was decided this time is a streamer. Is this the person?”
“They say so. “The decision was made after a meeting at the top.”
“Wow. I guess streamers are really the trend.”
“It’s been on the rise for about 10 years, but after capsule games became popular, the word ‘celebrity’ almost disappeared.”
“I was good at games too.”
Ugh.
A man with a playful expression is licking his lips.
“Oh my. Why don’t you try it now? He quit his job and started a game streamer. I heard he grew a lot in just a month.”
“… … no way. Why are you destroying a place like Green Diamond? “You say you’re a streamer.”
“but. Unlike other sales jobs, the job is easy because you are almost in the upper position, and the pay is good. It’s very plump and nice, isn’t it?”
“Yes! Good!”
“This kid. Get lost… … .”
green diamond.
As a large foreign food company, it had only recently entered the Korean market, but it was still a company full of milk and honey for salespeople.
There are many opportunities because you are just entering the market and there are frequent instances of taking out or spreading big things.
Just looking at the person in front of you named ‘Manager Lee’, he should be at the level of a section chief in terms of age, but he was promoted quickly and is now a manager.
The manager muttered as he looked at the various screens.
“by the way… … “The money that was thrown in front of us is a bit much.”
“Ah… … That’s right. I swelled up a lot in the advertisement for the actor in front.”
“Do you think I should wash it somewhere?”
“hmm… … .”
Although they are loosely called the sales team, their work is actually the opposite of sales.
The role is not to take work, but to give work.
The goal is to give as much work as possible with a limited budget.
However, in a recent negotiation, too much money was spent.
So we had to adjust the price somewhere to save as much money as possible.
Among the current list of advertisements, the one that catches your eye is… … .
“hmm… … “If you’re going to suck, wouldn’t this be the place?”
Streamer Almonds.
“It’s the easiest. “There are very few ads like this in the streamer industry, and they won’t be able to deal with them very well.”
The manager nodded.
“Are you sure? How much is the amount offered?”
“Five thousand.”
“Let’s not back down even one step from there. It’s better to create an atmosphere where it seems like there’s no deal at all. With the stance that we’re just here to sign a contract.”
“Um… …Is that really possible?”
“boy.”
The manager smiled and put his hand on the shoulder of his subordinate.
“What don’t you know yet?”
chuck.
His thumb pointed somewhere over his shoulder.
“?”
There, an employee dispatched from a foreign headquarters was looking at the documents with a relaxed expression.
“Nathan?”
“Call me Mr. Weilsma. Hey.”
“ah… … “He’s close to me.”
“anyway. From now on, it’s Mr. Willsma.”
“?”
The manager laughed heartily.
“You wouldn’t believe how much easier negotiations would be in our country if we used those noses.”
“is it so?”
“uh. There’s a dispatch out there right now and it’s under my jurisdiction, so I’ll give it a try. “Learn it well.”
* * *
“Come on in.”
When I entered the conference room, three people were waiting.
Two men with average looks and one foreigner.
“hello.”
Although his pronunciation is a bit slurred, he seems to know all the Korean etiquette, so he stands up and bows his head.
Director Oh also introduced each other in Korean, so there seemed to be no problem in understanding them.
“Oh… … You are the Almond. I’ve watched you playing ‘Battle Large’ several times. Nice to meet you in person.”
In the end, long words are like speaking English.
The Korean person next to me was an interpreter.
“I enjoyed watching Almond’s broadcast, and he said it was good to see him in person.”
“Oh, yes. Thank you.”
Sang-Hyeon answered awkwardly and sat at the end.
‘this…….’
Joo-hyuk, who was sitting next to him, tapped Sang-hyeon.
Sanghyun also nodded.
Since we couldn’t whisper with the client in front of us, we only exchanged glances.
Both made enough sense.
‘It’s similar to back then.’
A situation I have experienced before.
Just because it’s a foreign company, there’s really no need for foreigners to come here.
“Green Diamond has only recently entered the Korean market, so all of our middle managers are still foreigners. I apologize for any inconvenience. Instead, I will act as the interpreter.”
Although I make excuses like this… … .
‘It’s intentional.’
This is a picture I have seen several times while attending Asung.
Korean companies often have difficulty expressing their opinions properly in front of English-speaking foreigners.
Many places took advantage of this to conduct important presentations in English.
Then, there will be less hassle than if you proceed in Korean.
It’s the same even if you use an interpreter.
In that case, negotiations cannot proceed as desired due to the interpreter entering the cushion device.
In that case, oddly enough, it becomes advantageous to use English. Foreign companies that deal with Asians are aware of this and actively utilize it.
You can pretend not to understand the Asian’s English and ask them again, or you can pressure them with a cold expression.
Even if you are good at English, you will feel intimidated if you do this, because the other person is a foreigner.
Being fluent in English is one thing, being able to negotiate in that language is another.
At Asung, when a new employee comes, we first correct their English and then their accent. It is also a good excuse to train subordinates.
Even if you are good at English because you studied abroad, you will feel intimidated when your seniors start criticizing you for each accent and vocabulary that is not appropriate for the situation.
However, there is one that survived the seniors’ rigorous training very easily.
He was born in Georgia, USA, spent his school years in Korea, then went back to the US to attend graduate school, and is perfect in both academic English and everyday English.
To begin with, his major was not domestic trade, but international trade, and the guy who had earned his master’s degree in it in the U.S. was right next to me.
Kim Joo-hyuk opened his mouth.
“Actually… … .”
fantasy,
